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In less than five years since its formation Kanye West, in partnership with Adidas, has exceeded all expectations with the success of his brand YEEZY. After facing years of closed doors and being told to “just stick to rap”, West found a home at Adidas with space to create a clothing brand that has shifted culture throughout the world.

In his premiere fashion show alone West sold out Madison Square Garden and has proven that after 20 plus years, he is able to continue ascend and break new barriers for artists and creatives alike. As more YEEZY products hit the markets and fly off of websites in minutes, the YEEZY brand is a manifestation of showing and proving that an artist should never be confined to one medium.