India can seem like a chaotic place, but if you look for it you will find some really incredible, super functional designs. The “designers” of these objects aren’t celebrated in the same way as they are in other countries. Instead, design is simply seen as a bi-product of living. This unassuming approach, with an emphasis on a quiet functionality, is what inspires and drives our creative process. There is more to Indian design than just sticking an elephant on a product. At Tiipoi, we tell positive and insightful stories of a real India that is changing and shifting all the time. We don’t want to tell nostalgic stories of its past. We prefer to look at what is happening right now, and highlight India’s role in contemporary design.