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Even though the needs of modern travelers were changing as people became more mobile, there really hadn’t been any innovation in luggage in more than twenty years. That’s when G-RO founder Netta Shalgi saw an opportunity. An industrial designer and inventor by trade, Shalgi was inspired by how people moved around the world. That’s when the idea of GravityRoll™ Wheel Technology began to take shape.

The world isn’t flat – so why do we labor to drag small-wheeled luggage over steps, bumps and other uneven surfaces? So began the tale of G-RO. The company follows unique philosophy: “Serve. Heal. Inspire.”