Couple and Co-Founders Lukas and Pete share the same passion for vegan, cruelty-free and clean beauty products. They met during their university years and ended up working for independent, small, beauty companies in the UK. Lukas was dealing with logistics, warehouse management and accounting while Pete was doing digital marketing, copy writing and business development.
While covering back and front ends of five, indie beauty brands they were drawn to the untapped potential present in a social media-based beauty platform. While their employers were struggling to adept, the guys decided to start their own brand, Folly Fire. They create hip, high-quality and affordable beauty products without sacrificing color payoff and performance. Nowadays they work with prominent labs to develop cutting edge formulations.